Monday, November 13, 2017

25% Increase in Buy Online, Pickup In-Store Expected This Holiday Shopping Season

...According to the new research, 58% of consumers say they’ll rely on the buy online, pickup in-store (BOPIS) fulfillment option this holiday shopping season, an increase of 25% over last year. In the fiercely competitive holiday environment, retailers must focus on BOPIS services if they want to maximize in-store foot traffic and thereby cement their brands’ reputations for stellar service across both digital and physical buying touchpoints.
Other key findings highlighted in the study include:

  • Over half of shoppers (54%) said they use online inventory information to justify a trip to a store during the holidays.
  • Consumers’ reasons for using BOPIS during the holiday include saving on shipping costs (66%), saving time while in-store (53%), and getting the product when it’s convenient (39%).
  • 70% of shoppers have the expectation of receiving free shipping during the holidays, a clear influence of Amazon Prime.
  • Almost half of shoppers surveyed (46%) indicated the top way to improve their experience is for retailers to provide offers and promotions that are relevant to their current gift search.
  • 70% of shoppers indicated a relevant discount will make them more likely to visit or shop on a website during the holidays.
  • 67% of shoppers expect free shipping when gifts are returned, and 65% expect to be able to return an online purchase to a store.. Read more here

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