Monday, November 27, 2017

Top 6 Tips to Avoid Getting Duped By Online Scams This Christmas

Before making any online purchases on Black Friday, Cyber Monday, or any time of year, employ these safety tactics to steer clear of crooked retailers:
Top 6 Online Safe Shopping Tips:
1) Check the Better Business Bureau rating.
Before making an online purchase, log onto the BBB website and type in the URL of the company. This rating is based on thirteen very important factors to consider when buying from an online retailer.
2) Shop from the real McCoy.
Go to the source site and make sure the website address (URL) is exactly accurate. Scammers will add one letter to the URL or create a similar name so you don't notice the difference. Note that unsecured websites will be missing the lock symbol to the left of the website address and the URL will not include an "s" after "http" in the web address.
3) Use a credit (not debit) card.
Use a credit card, not a debit card, for online purchases. In the event of a scam, with a credit card, the card issuer must fight to get its money back. With a debit card, you must fight to get your money back.
4) Verify that the company is still in business.
It's hard for some holiday-oriented businesses to stay afloat year 'round, so call the customer service line and send an email to see if you get a response.
5) Visit the company's Facebook page.
Spend a few minutes perusing the Facebook page. Read the reviews. Look at how recent the page posts are and send a message to them to see if they respond. A conscientious hands-on company will be very active on their Facebook page.
6) Shop early.
When you are rushing around, desperate to get that perfect gift ASAP, the pressure can prevent you from noticing tell-tale signs of shopping shenanigans. Start shopping before the rush. Take your time. Do the research. Read more here

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Monday, November 13, 2017

25% Increase in Buy Online, Pickup In-Store Expected This Holiday Shopping Season

...According to the new research, 58% of consumers say they’ll rely on the buy online, pickup in-store (BOPIS) fulfillment option this holiday shopping season, an increase of 25% over last year. In the fiercely competitive holiday environment, retailers must focus on BOPIS services if they want to maximize in-store foot traffic and thereby cement their brands’ reputations for stellar service across both digital and physical buying touchpoints.
Other key findings highlighted in the study include:

  • Over half of shoppers (54%) said they use online inventory information to justify a trip to a store during the holidays.
  • Consumers’ reasons for using BOPIS during the holiday include saving on shipping costs (66%), saving time while in-store (53%), and getting the product when it’s convenient (39%).
  • 70% of shoppers have the expectation of receiving free shipping during the holidays, a clear influence of Amazon Prime.
  • Almost half of shoppers surveyed (46%) indicated the top way to improve their experience is for retailers to provide offers and promotions that are relevant to their current gift search.
  • 70% of shoppers indicated a relevant discount will make them more likely to visit or shop on a website during the holidays.
  • 67% of shoppers expect free shipping when gifts are returned, and 65% expect to be able to return an online purchase to a store.. Read more here

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