Monday, May 22, 2017

Making Online and Mobile Payments Hassle-Free

Online spending is on the rise as consumers take advantage of the convenience of digital channels...Customers dislike long, difficult online checkout processes. To complicate matters further, online shoppers no longer just browse from the comfort and security of their home or office; they’re on-the-move, making online purchases through their smartphones. These consumers have particular needs for an enjoyable shopping experience - sites have to be optimized for mobile, pages can’t be too text heavy or difficult to read on a small screen, scrolling needs to be limited and a clear layout and navigation is a must.. Retailers and merchants that recognize the online shopping experience has changed can take steps to make it as friendly as possible to the mobile shopper. Online transactions, particularly on mobile, need to be hassle-free for the consumer. Ensuring this is the case needs to be given equal weighting within the raft of criteria to satisfy for a good mobile shopping experience. This includes a site that is simple to navigate, reassurance around security and ensuring that webpages present well on a small screen..
Speed and ease of use: This, at a time when solutions that encourage us to part even more readily with our money are being developed all the time. Technology integration has streamlined in-person payment processes through the likes of contactless payments by card and by phone, and ‘click to buy’ buttons are appearing online. The end goal in all cases is to remove as many barriers to transactions as possible..
Frictionless checkout: As online customer experiences get simpler, friction-free checkout gives customers the best possible experience and, in turn, helps merchants reduce shopping cart abandonment..Progressive payments providers are making best use of advanced data analytics and streamlined business workflows to automate as much of the process as possible. The dynamic and intelligent use of real-time data, together with process automation can achieve a low latency customer experience.. By simplifying the buying process for both consumers and merchants, innovations in risk technology can break down barriers to online purchasing. Those retailers who take advantage of this will benefit from an online experience that meets today’s challenges and enable them to compete.. Read more here

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