Wednesday, June 8, 2016

Brick-and-Mortar Retail Stores Are Going Mobile

..Many consumers today use mobile devices before and during their shopping excursions and retailers are challenged to keep up with them. Mobile POS is a key part of that drive. In-store shoppers want speed, efficiency and convenience on the sales floor. An associate-friendly mobile POS system throughout the store encourages higher levels of customer engagement and customer satisfaction. Interacting with shoppers using tactics such as proximity marketing and in-store sales assistance, a retailer can increase sales opportunities, reduce lost sales, and make the shopping experience more pleasant and convenient.
Retail IT and Mobile POS Spending is Growing
There’s ample evidence that spending on in-store technology and mobile POS is growing. One recent survey* of more than 500 retailers representing various diverse segments of the retail industry revealed that:

  • 35% of retailers plan to invest in mobile POS in 2016
  • Nearly 33% are prioritizing wireless networking
  • 28% are planning to implement a POS software solution
  • More than 28% plan to invest in mobile printers
  • Nearly 25% plan to invest in mobile devices for store associates

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