Wednesday, June 8, 2016

Brick-and-Mortar Retail Stores Are Going Mobile

..Many consumers today use mobile devices before and during their shopping excursions and retailers are challenged to keep up with them. Mobile POS is a key part of that drive. In-store shoppers want speed, efficiency and convenience on the sales floor. An associate-friendly mobile POS system throughout the store encourages higher levels of customer engagement and customer satisfaction. Interacting with shoppers using tactics such as proximity marketing and in-store sales assistance, a retailer can increase sales opportunities, reduce lost sales, and make the shopping experience more pleasant and convenient.
Retail IT and Mobile POS Spending is Growing
There’s ample evidence that spending on in-store technology and mobile POS is growing. One recent survey* of more than 500 retailers representing various diverse segments of the retail industry revealed that:

  • 35% of retailers plan to invest in mobile POS in 2016
  • Nearly 33% are prioritizing wireless networking
  • 28% are planning to implement a POS software solution
  • More than 28% plan to invest in mobile printers
  • Nearly 25% plan to invest in mobile devices for store associates

Read more here

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Thursday, June 2, 2016

Credit Cards - Best Practices for Recent Grads

..Students interested in using their new credit card to make an online purchase from their desktop or mobile device should exercise caution before sharing personal information. The rise of e-commerce channels coupled with college students’ increasing dependence on technology could begin to blur the lines between transactional and social interactions – creating a false sense of security when shopping in virtual marketplaces
Don’t bite off more than you can chew
From waiving application fees to offering special interest rates, companies often bend over backwards to ensure they are the number one choice for new credit card owners. But as enticing credit card offers begin to flood their inboxes, recent college graduates may be tempted to establish more than one line of credit. In fact, the average consumer holds roughly 2.24 credit cards, according to Experian. Read more here

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