Thursday, March 10, 2016

Mobile POS Merges With Brick And Mortar To Enhance Experience

Relationships matter. Whether selling houses or chewing gum, the relationship between merchant and customer is key to driving sales and more importantly, loyalty. Even retailers that market highly commoditized merchandise can stand out from the crowd by offering customers experiences that eclipses those of competitors. In fact, 86% of customers say that they have quit patronizing businesses because of bad service. Even more telling, 80% of companies believe they deliver superior customer service; but only 8% of their customers agree...
Mobile POS is one of the great advancements in retail technology that serves to both enhance the shopping experience while removing barriers between people. The results are improved relationship building, better experiences, and rekindled loyalty. Read more here

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Tuesday, March 8, 2016

No chips: A slow go for new credit card technology

Only 37 percent of businesses are currently able to accept chip-enabled credit and debit cards, according to a survey by The Strawhecker Group. TSG's sample included 92 payment service providers that service more than 3.9 million merchants, or about 50 percent of the U.S. card-accepting market.
Chip cards, also known as EMV cards (for Europay, MasterCard and Visa), are touted for safety and improved security over traditional cards. Retailers, credit card companies and merchants were supposed to adopt the new technology by Oct. 1, 2015, or face penalties. Missing the deadline made U.S. card-accepting merchants liable for fraudulent transactions.Read more here

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