Tuesday, December 15, 2015

More Consumers Now Using Mobile Devices for Thanksgiving Weekend Purchases Than Rest of Year

Iovation, the provider of device intelligence for trusted authentication and fraud prevention, released new data that shows an impressive 48 percent of retail online transactions at its peak during the recent Thanksgiving weekend were made using mobile phones and tablets. This marks a 17 percent increase over the rest of the year, in which mobile transactions accounted for 41 percent of all online retail transactions.
Mobile transaction data for specific post-Thanksgiving days showed the following:
  • 46 percent on Black Friday, Nov. 27
  • 48 percent on Saturday, Nov. 28
  • 47 percent on Sunday, Nov. 29
  • 39 percent on Cyber Monday, Nov. 30. Read more here 

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